A brand rooted in legacy and possibility for a fund that empowers Black women in midlife to pursue new educational opportunities.
Honoring the legacy of an educator, academic, and activist, the Joyce Grant Fund empowers Black women in midlife to pursue new educational paths through one-time funding awards. Informed by stories shared by Joyce’s friends and loved ones, we developed a brand identity and voice that authentically reflects her spirit, values, and lifelong commitment to educational equity.
The brand’s logo symbolizes the numerous directions education can lead later in life, with an outward burst suggesting new possibilities and energy. The tagline reinforces this: “From deferred dreams to new directions.” The result is a brand rooted in purpose, honoring Joyce’s legacy while inspiring women to reimagine what’s possible.
