A cutting-edge web presence for a department advancing critical discoveries in genomics, environmental toxicology, neuroscience, and more.
Michigan State University’s Department of Pharmacology and Toxicology is known for its innovative research and achievements — and it sought a website that accurately reflected this prestige. To start, we conducted a full web audit, streamlining content and designing a strategic hierarchy with the target audience’s flow in mind.
The updated website, featuring a modern aesthetic and marketing-driven headlines, became a hub showcasing the department’s research, academics, and accomplishments. Individual researcher bios now dynamically pull content from their ORCID profiles to ensure their web profiles are always up to date.
