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Williamston Theatre

Brand Strategy
Campaign Development
Three posters hanging on a wall that promote Williamston Theatre's 20th Season.

A strategic marketing foundation and visual system for an independent, professional theatre connect with new audiences, strengthen patron relationships, and fill more seats.

Billboard with collage of actors that reads: 20 Years of Theatre — WilliamstonTheatre.org.
A phone displaying an Instagram post of a bee on a flower. The graphic includes: The Apiary by Kate Douglas. April 8 - May 9, 2027.
A blue stainless steel tumbler featuring a special badge icon celebrating 20 Seasons of theatre at Williamston Theatre.
A bright green tote featuring a repeated badge icon celebrating 20 Seasons of theatre at Williamston Theatre.
A bigger stage for a small-town theatre

Williamston Theatre brings intimate, professional actor-driven storytelling to audiences in Williamston, Michigan. Redhead has partnered with the theatre since 2022, helping turn big marketing questions into practical strategies and campaigns with their artistic commitment at the center.

We started with a brand platform and marketing plan, mapping both immediate needs and long-term opportunities, from grassroots audience-building to traditional promotion. Since then, we’ve supported Seasons 19 and 20 by developing a visual identity, messaging, campaign plan, artwork, season badge, and customizable Canva toolkit. The result: a more cohesive marketing presence and stronger tools for the team to keep the show going strong.

Two overlapping postcards. One has a bee on a flower and the text, "The Apiary by Kate Douglas". The other: rolling green hills and the text, "The One Good Thing or "Are Ya Patrick Swayze?" by Joe Bravaco.
A newspaper with an ad in the corner. It feature a bee on a flower and the text: The Apiary by Kate Douglas. Accompanying that text is a short blurb about the play, a CTA, and the dates..