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Observations Testing

Three hands point toward a mobile phone screen, which displays a map grid in front of a red background.
What Your Website’s Navigation Says About Your Brand
Tony Beyers
Strategy
A black and white hand reaches toward five red illustrated keys.
Who Has the Instagram Password?: Why Defining Marketing Roles is Just as Important as Strategy
Kate Grove
Process
A document with the "Peckham Inc" logo features a smiling woman as part of a brochure.
A Strong Brand System is Built to Age Well
Rosie Tulgetske
Design
A large red sign in block text reads "RED" on a white wall, with plants.
From Strategy to Structure: Navigating the Marketing-Operations Overlap
Jen Estill
Process
People seated at a long table in downtown Lansing
Planning a Community Activation Event? Start Here.
Caleb Wilson-Johnson
Marketing
A small baby Japanese macaque monkey huddles under its mom.
What Punch the Monkey Teaches Us About Virality and Human Connection
Allison Raeck, The Reds
Marketing
Crowd of people mingling at a family snack area
Places Beyond Physical Spaces: How Place Branding Transcends What’s On A Map
Kate Grove
Marketing
Redhead Wrapped: Celebrating a Year of Creative Impact
Redhead Wrapped: Celebrating a Year of Creative Impact
The Reds
Studio Life
CATA bus parked in the station with advertising on side
7 Must-Haves for a Successful Campaign Launch
Jen Estill
Process
A billboard features a photo of a woman with text that reads "My family is my strength."
Finding the Right Place, at the Right Time: Why Strategic Campaign Timing Matters
Caleb Wilson-Johnson, The Reds
Strategy
A billboard for MCAN's MiAS scholarship displays a headline in Spanish encouraging students to apply for college and claim scholarship funds.
Mastering Media Buys: The Strategy Behind Campaign Ad Placements
Allison Raeck
Strategy
A semi-truck displays the Peckham logo, in white font in front of a blue background.
How to Calculate (and Fix) Your Brand-to-Product Marketing Ratio
Caleb Wilson-Johnson
Strategy
A screen displays the Michigan College Access Network's website homepage.
How Do You Measure Brand Awareness? Quantifying Marketing’s Most Underrated Metric
Kate Grove, The Reds
Strategy
Series of posters for The Ovation
Brand Marketing vs. Performance Marketing: How Connection Sparks Conversions
Jen Estill
Marketing
Billboard design announcing MSUFCU's rebrand.
When Is It Time For A Rebrand?
Allison Raeck
Marketing