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Observations Testing

A silhouette of a person stands in front of the words, "Why stop there?"
You Should Extend Your Campaign: The Hidden Cost of Short-Term Marketing for Long-Term Decisions
Caleb Wilson-Johnson
Strategy
Three images appear in heart-shapes. The first is a cartoon sloth, the second is a cartoon rubber duck, and the third is a woman holding a piece of paper that shows MSU Sparty and reads, "Spartan Alumni Reunion Yearbook"
Mascots Are Back. For Us, They Never Left.
Allison Raeck
Three hands point toward a mobile phone screen, which displays a map grid in front of a red background.
What Your Website’s Navigation Says About Your Brand
Tony Beyers
Strategy
A black and white hand reaches toward five red illustrated keys.
Who Has the Instagram Password?: Why Defining Marketing Roles is Just as Important as Strategy
Kate Grove
Process
A document with the "Peckham Inc" logo features a smiling woman as part of a brochure.
A Strong Brand System is Built to Age Well
Rosie Tulgetske
Design
A large red sign in block text reads "RED" on a white wall, with plants.
From Strategy to Structure: Navigating the Marketing-Operations Overlap
Jen Estill
Process
People seated at a long table in downtown Lansing
Planning a Community Activation Event? Start Here.
Caleb Wilson-Johnson
Marketing
A small baby Japanese macaque monkey huddles under its mom.
What Punch the Monkey Teaches Us About Virality and Human Connection
Allison Raeck, The Reds
Marketing
Crowd of people mingling at a family snack area
Places Beyond Physical Spaces: How Place Branding Transcends What’s On A Map
Kate Grove
Marketing
Redhead Wrapped: Celebrating a Year of Creative Impact
Redhead Wrapped: Celebrating a Year of Creative Impact
The Reds
Studio Life
CATA bus parked in the station with advertising on side
7 Must-Haves for a Successful Campaign Launch
Jen Estill
Process
A billboard features a photo of a woman with text that reads "My family is my strength."
Finding the Right Place, at the Right Time: Why Strategic Campaign Timing Matters
Caleb Wilson-Johnson, The Reds
Strategy
A billboard for MCAN's MiAS scholarship displays a headline in Spanish encouraging students to apply for college and claim scholarship funds.
Mastering Media Buys: The Strategy Behind Campaign Ad Placements
Allison Raeck
Strategy
A semi-truck displays the Peckham logo, in white font in front of a blue background.
How to Calculate (and Fix) Your Brand-to-Product Marketing Ratio
Caleb Wilson-Johnson
Strategy
A screen displays the Michigan College Access Network's website homepage.
How Do You Measure Brand Awareness? Quantifying Marketing’s Most Underrated Metric
Kate Grove, The Reds
Strategy